continues with a sit down with
Cheri is the passionate female counterpart and the last pillar that completes our trio of owners. She is usually found behind the chair doing what she loves best, making clients look and feel beautiful.
Cheri is our salon mama, sister and friend.
C+L - What is your favorite thing about being a salon owner?
C- Getting to work with our team. They are inspiring and fun.
C+L - Who are Dean and Troy? Why does your dynamic work?
C - Dean is my brother. I am adopted. Dean wanted and needed a sister. He is one of the biggest loves of my life. I will know him longer than anyone else. Its a deep connection. Troy is my nephew. He is so business orientated and focused. He has grown so much since we started, especially the last 10 years. When we first opened, we did not see eye to eye and Dean was not there .It took us 5 years to figure out how to work with each other and have healthy communication. We're both passionate. Our dynamic works because it's important to have a female in there. I have a different view point. I'm more emotional and I can relate on a deeper level to majority of our staff. We have all areas covered.
C+L - Who are you?
C - I am a mother, wife, stylist, owner, aunt and friend. I'm very opinionated, strong willed and very passionate about my beliefs.
C+L - What is success to you?
C - When I walk in the salon and it's a super busy day, people are smiling and our backroom is full of laughter.. that's my definition of success. Our awards are amazing and appreciated but its the day to day that I love and am most proud of.
C+L - The spa is its own entity, were you ever afraid?
C - Terrified. It is not my background. We really had to rely on the people we hired.
C+L - When did you decide education was going to be a huge part of salon culture?
C - Day 1. Always, always, always. As stylists, we can make ourselfs more successful and control our future.
C+L - You are famous for your renos, why so many changes?
C - Anytime I see those boys with a hammer and tape measure.. my heart races. You know a wall is coming down. It became part of the culture here. Some of our clients have been involved in the process. It is part of the business, we need to change and evolve.